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Follow the Top Unique Leading Leader
- by Phil Dennison, Senior Marketing Specialist It’s a topic we’ve addressed before — buzzwords and jargon in press releases — but Mark McClennan at Schwartz Communications has come at it from a unique...
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Editor’s Corner – September Edition
With 31 bureaus around the world and more newsrooms than all of our competitors combined, Business Wire is proud to provide local expertise and superior service, backed by the most accurate editors in...
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Importance of Writing Good Headlines Magnified as Attention Spans and Space...
Writing a Good Headline Has Never Been More Important. Join us for free webinar featuring a veteran newspaper editor and SEO specialist to learn tips on how to make your headline more effective.
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Upcoming Business Wire Events: Meet the Media of Richmond, Learn About...
Meet the Richmond Media Hosted by Business Wire Washington, DC Join Business Wire DC for breakfast and a panel discussion with Richmond editors and reporters. Jon Newman of The Hodges Partnership will...
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Photo, Good Headline, and Newsworthiness Will Get Your Press Release Noticed
A good photo, great headline and newsworthiness: three tips for getting your press release noticed.
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Don’t Let Your Press Releases Get Lost Without Translations
Don't let your press releases get lost without translations just because you're in a hurry. Translations pay off for international news copy.
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Editor’s Corner: Avoid Press Release Buzzkill with George Orwell’s Writing Tips
By Rebecca Bennett, Editor, Business Wire Seattle While there’s plenty a PR pro can do to draw attention to press releases – solid SEO terms, attractive multimedia, for example – simple language...
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Editor’s Corner: Best Practices for Presenting Quotes in Press Releases
Making note-worthy quotes in press release is an ongoing challenge for writers of press releases. Here's some tips from a Business Wire editor who on making yourself notable AND quotable.
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Editor’s Corner: Grammar Snob Alert! Who vs. Whom Demonstrates Usage in...
Who versus whom--THAT is the question. Business Wire editor Andrew Guinn tackles this testy grammar quandary in this latest edition of Editor's Corner.
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Raleigh-Durham Media Discuss Journalism Trends, Press Release Tips
by Penny Sowards, Client Services Representative, Business Wire Charlotte Business Wire hosted a “Meet the Media” luncheon at the Sheraton Imperial Hotel & Convention Center in Durham on March 15....
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PR Trends for 2014 Focus of Business Wire Houston Event
By Cindy Cantu, Senior CSR, Business Wire Houston This is the year of the empowered customer, according to Business Wire’s Director of Social & Evolving Media Serena Ehrlich. “It is up to YOU to...
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Applying 8 Modern Day Dating “Rules” to Public Relations
By Serena Ehrlich, Director, Social + Evolving Media, Business Wire As Valentine’s Day approaches, we turned our thoughts to how news distribution actually resembles dating. In this piece from today’s...
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How to Perfect Your Headlines
by Agnes Deleuse, Senior Marketing Specialist, Business Wire Paris Photo: startupstockphotos.com Headlines are made to draw in readers. They are bait to capture their attention. On newspapers,...
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